{"id":2337,"date":"2025-03-18T09:37:59","date_gmt":"2025-03-18T08:37:59","guid":{"rendered":"https:\/\/museumsguide.net\/?p=2337"},"modified":"2025-03-18T12:02:16","modified_gmt":"2025-03-18T11:02:16","slug":"barrierefreies-bezahlen-eine-technologische-innovation","status":"publish","type":"post","link":"https:\/\/museumsguide.net\/en\/barrierefreies-bezahlen-eine-technologische-innovation\/","title":{"rendered":"Accessible payment \u2013 a technological innovation"},"content":{"rendered":"<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1f54e760fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1f54e760fb\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-dominant-color=\"7a6362\" data-has-transparency=\"false\" style=\"--dominant-color: #7a6362;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/Mastercard-und-UniCredit-Bank-Austria-praesentieren-die-Touch-Card\u2122-1024x683.avif\" alt=\"\" class=\"wp-image-2338 not-transparent\" srcset=\"https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/Mastercard-und-UniCredit-Bank-Austria-praesentieren-die-Touch-Card\u2122-1024x683.avif 1024w, https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/Mastercard-und-UniCredit-Bank-Austria-praesentieren-die-Touch-Card\u2122-768x512.avif 768w, https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/Mastercard-und-UniCredit-Bank-Austria-praesentieren-die-Touch-Card\u2122-1536x1024.avif 1536w, https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/Mastercard-und-UniCredit-Bank-Austria-praesentieren-die-Touch-Card\u2122-2048x1366.avif 2048w, https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/Mastercard-und-UniCredit-Bank-Austria-praesentieren-die-Touch-Card\u2122-18x12.avif 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The new Touch Card<sup>TM<\/sup> was presented. Pictured from left to right: Michael Br\u00f6nner (Country Manager Mastercard Austria), Veronika and Elisabeth Aigner (para-athletes), Robert Zadrazil (Country Manager Austria UniCredit)<\/figcaption><\/figure>\n\n\n\n<p>Our partner Mastercard has launched a technical innovation for visually impaired people. Together with UniCredit Bank Austria, the Touch Card was recently launched.<sup>TM<\/sup>&nbsp;presented \u2013 a payment card that can be recognized by touch thanks to a notch.&nbsp;<\/p>\n\n\n\n<p>With this development, Mastercard and UniCredit Bank Austria are jointly setting a milestone towards a more inclusive society and at the same time strengthening their commitment to accessible technologies.<\/p>\n\n\n\n<p>Different notches on the side of the card\u2014round for debit cards and square for credit cards\u2014enable blind and visually impaired people to identify their payment card independently and in seconds. This is possible worldwide, both when paying online and in stores.<\/p>\n\n\n\n<p>The Touch Card<sup>TM<\/sup>&nbsp;is not only a barrier-free innovation for blind and visually impaired people, but also a practical solution for anyone who wants to be able to recognize their cards immediately, even in poor light or confusing situations.<\/p>\n\n\n\n<p>According to the journal The Lancet, around 253 million people worldwide live with visual impairments<sup>, <\/sup>Of these, approximately 30 million are in Europe and about 300,000 in Austria. Forecasts show that the number of visually impaired people worldwide could triple by 2050. This is due to an aging population and changing lifestyles. The Touch Card<sup>TM<\/sup>&nbsp;This addresses not only a current need but also a social development.<\/p>\n\n\n\n<p>Mastercard pursues the goal of promoting inclusion and equal opportunities worldwide. In Austria, Mastercard is committed to the inclusion of visually impaired people in addition to the introduction of the Touch Card.<sup>TM<\/sup>\u00a0through art education programs at the Belvedere. Among other things, multisensory tours are offered for sighted, blind, and visually impaired visitors. In addition, three tactile reliefs make artworks tactilely accessible: &quot;<em>The<\/em> <em>kiss<\/em>by Gustav Klimt, Egon Schiele&#039;s<em>Crouching human couple (The Family)<\/em>\u00a0and Master IPs &quot;<em>Fall of Man<\/em>Art historical information about the paintings in Braille complements the tactile image structure. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1f54e765a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1f54e765a9\" class=\"wp-block-image size-large wp-lightbox-container\"><img data-dominant-color=\"7a6e5b\" data-has-transparency=\"false\" style=\"--dominant-color: #7a6e5b;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/tastrelief-klimt-c-foto-johannes-stoll_belvedere-wien-1-1024x682.avif\" alt=\"\" class=\"wp-image-2345 not-transparent\" srcset=\"https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/tastrelief-klimt-c-foto-johannes-stoll_belvedere-wien-1-1024x682.avif 1024w, https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/tastrelief-klimt-c-foto-johannes-stoll_belvedere-wien-1-768x512.avif 768w, https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/tastrelief-klimt-c-foto-johannes-stoll_belvedere-wien-1-1536x1024.avif 1536w, https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/tastrelief-klimt-c-foto-johannes-stoll_belvedere-wien-1-18x12.avif 18w, https:\/\/museumsguide.net\/wp-content\/uploads\/2025\/03\/tastrelief-klimt-c-foto-johannes-stoll_belvedere-wien-1.avif 1772w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Tactile relief from Gustav Klimt&#039;s \u201cThe Kiss\u201d, photo: Johannes Stoll\/Belvedere<\/p>","protected":false},"excerpt":{"rendered":"<p>Our partner Mastercard has launched a technological innovation for visually impaired people. Together with UniCredit Bank Austria, they recently presented the Touch Card\u2122 \u2013 a payment card that is recognizable by touch thanks to a notch. With this development, Mastercard and UniCredit Bank Austria are jointly setting a milestone toward a more inclusive society and [\u2026]<\/p>","protected":false},"author":7,"featured_media":2338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/posts\/2337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/comments?post=2337"}],"version-history":[{"count":4,"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/posts\/2337\/revisions"}],"predecessor-version":[{"id":2346,"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/posts\/2337\/revisions\/2346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/media\/2338"}],"wp:attachment":[{"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/media?parent=2337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/categories?post=2337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/museumsguide.net\/en\/wp-json\/wp\/v2\/tags?post=2337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}