Creating inclusive fashion events is the goal of Bullock Inclusion, a London-based agency founded by Samanta Bullock, which is dedicated to the inclusion of people with disabilities in fashion, adaptive design, and fashion for all. The international network also includes the Austrian Association for the Blind and Visually Impaired, most recently at the "Future of Fashion" show in New York in June 2026. The next show will take place on September 18th in London.
Driven by a commitment to diversity, inclusion, and ethical sustainability, the events are a celebration of style that makes everyone feel comfortable in their own skin – both on the catwalk and in everyday life. For the fashion industry, this is an opportunity to develop a new sustainable philosophy and thus ensure a better future for all.
Samantha Bullock has been wheelchair-bound since an accident when she was 14. As an advocate for inclusive fashion, she is a regular visitor to Vienna, for example as a speaker at the Zero Project conference or the Diversity Ball.