Complex texts in museums can become a barrier – especially for people with learning disabilities. The Salzburg Museum is demonstrating a different approach: Since 2015, all introductory texts and accompanying materials for exhibitions have been consistently written in easy-to-understand language – not as a special solution, but as a regular component of the exhibition concept.
Three aspects make the project particularly exemplary:
First, the texts in easy-to-read language are aimed at all visitors, not just a specific target group. This makes the museum experience more understandable, inclusive, and accessible for everyone. A study shows that 49% of visitors actively use these texts.
Second, the quality standards are high. The texts are written at language level A2, reviewed by a test group, and certified with the capito seal of quality for easy language. This ensures that the content is truly understandable and appropriate for the target group.
Third, the project has a lasting impact. The museum shares its experiences through a digital handbook, as well as through specialist lectures and workshops. This paves the way for other cultural institutions to move toward accessible communication. The work is funded 80% by state funding and 20% by its own resources.
The project was awarded the Zero Project Award, more information here.