This Zero Project Awardee demonstrates how authentic media production emerges when deaf people develop and create content themselves.
Dramaski is a small, publicly funded media company based in Stockholm, entirely run by deaf people. Since 2008, the team has been producing television programs, media content, and educational resources in Swedish Sign Language (SSL) – from initial concept to finished product.
The approach is clear: sign language is not just translation, but the primary language of the entire production process. Dramaski employs deaf actors, presenters, and creatives, and replaces traditional voiceovers with visual storytelling featuring native sign language speakers.
In addition to TV productions, Dramaski also develops educational media on topics such as language, mathematics, and religion. These materials promote both academic learning and the linguistic and cultural identity of deaf children and young people. Furthermore, the company translates public information and cultural content into sign language, making it accessible to deaf people.
The impact extends beyond Sweden: Dramaski's "Sign-Language-First" model has already been adopted by broadcasters in Denmark, Iceland, and Norway. At the same time, the company supports hundreds of freelancers from the deaf community and offers internships and job opportunities for deaf media students.
Three aspects make this project special:
Sign language as a starting point: Content is created directly in sign language instead of as a translation.
Deaf-led production: Deaf people take on all roles – in front of and behind the camera.
International applicability: This production model is already being used in several countries.
Founder Malin Kvitvaer summarizes the vision as follows:
„"Our work shows that media production by deaf people is possible – and crucial for genuine access."“
Dramaski shows how media can become more inclusive, authentic and culturally diverse when the perspectives of deaf people are at the center.
More information: Dramaski